Marketing Due Diligence is an increasingly important part of overall DD. Marketing funnels need to be performing and sustainable. Investors need to see a clear growth strategy mapped out, and most importantly have the building blocks independently verified by Marketing DD specialists.
Tiger Consult Ltd has almost 20 years’ experience spanning blue chip listed businesses such as J Sainsbury’s Plc, Whitbread Plc, HomeServe Plc, and private equity / venture capital backed and privately-owned businesses such as, Gala Coral Group, WeBuyAnyCar.com, Help-Link UK Ltd, ParkCloud Ltd and skiing-deals.co.uk. Key areas of expertise include:
Digital channel performance | headroom
Detailed understanding of current performance of digital channels (PPC, SEO, display, remarketing, social), and the CPA (cost per acquisition) and ROI (return on investment). Plus headroom potential for growth within each channel
Web funnel effectiveness
Expertise in web funnel conversion rates, understanding drop off points and conversion rate optimisation (CRO) to fatten funnels, increasing ROI
TV, Radio and Print effectiveness
Highly skilled in assessing the impact and effectiveness of TV, Radio and other above the line advertising. Optimisation recommendations to drive return on investment.
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